Rhetorically Sound Document Checklist








Voice/Vocal Delivery


Image/Text Relationship

Arrangement Parts

Chapter 5: How persuasion works

Ideas that are important for people to consider


  1. Find out your readers’ goals and values
  2. Choose carefully between direct and indirect organizational patterns-in our class’ context, focus is more on direct organizational patterns, where you state the main point up front before presenting the supporting evidence
  3. When arranging, create a tight fit among the parts of your communication.
    1. To create a tight fit, be sure all the parts of your communication work together to support your overall position
  4. When presenting evidence, it should be both sufficient and
    1. Evidence is sufficient if it includes all the details your readers want
    2. Evidence is reliable if your readers will accept it as a valid type of evidence
    3. Three following types of evidence are widely accepted:
      1. Data
      2. Expert Testimony
  • Examples
  1. Building an effective relationship with your readers is crucial for persuasion.
    1. Step 1: Establish Credibility
      1. Consider doing the following:
        1. Dynamic appeal – An energetic, enthusiastic person is perceived as more credible than a passive, reserved one.
        2. Expertise- Expertise is experienced and knowledge gathered over time that your readers believe you possess. This can be achieved by mentioning credentials, relevant experience and positions, etc.
      2. Step 2: Present yourself as a partner, not a critic
        1. Strategies:
          1. Highlight the goals you share
          2. Show that you understand your readers
          3. Maintain a positive and helpful stance
        2. Ensure your reasoning is sound.
          1. Respond, learn, and prepare for readers’ counterarguments
          2. Explicitly justify your line of reasoning where necessary
            1. Readers will sometimes look for weaknesses in the writer’s line of reasoning.



Chapter 17 Checklist

  •  Revision:
    • Create a draft of your video pitch.
    • Consider the pitch from the perspective of the readers (primary audience).
      • How can you make it more persuasive and useful for the readers?
    • Consider the pitch from the stakeholders (secondary audience),
      • How does it affect the stakeholder?
      • Does it create undesirable consequences for the stakeholders?
    • Be grammatically precise; use spelling and grammar checkers if necessary.
    • Check to see if your style is consistent throughout the pitch.
    • Have a third party review your pitch in order to get their suggestions and ask them questions to see if your message is received as you intended.
      • Are they technical/grammatical suggestions?
      • Are they design suggestions?
      • Review reasons behind suggestions fully before making adjustments.
    • Be diplomatic when considering two conflicting revisions provided by others.
    • Distance yourself from the draft so that you are able to look at the content with a fresh perspective.

Chapter 20 Rhetorical Checklist:

  1. Understand your target audience
    1. Investor or Direct to Consumer?
  2. Pay attention to cultural bias
  3. Maintain steady volume level
    1. This allows you to raise your volume to create emphasis
  4. Maintain a reasonable pace
    1. Too slow and you are boring
    2. Too fast and you are speeding through
  5. Speak in a clear manner
  6. Establish a tone that is appropriate to topic
    1. This can help create a genre
  7. Use vocals to highlight your images and not distract from them
    1. Think of a iPhone unveiling
  8. Be concise!
  9. Attempt to establish credibility by relating to audience
    1. Use personal pronouns
    2. Use your presentation to build credibility
      1. Format
      2. Clarity
    3. Rehearse

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